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The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping
C. Whan Park, Easwar S. Iyer and Daniel C. Smith
Journal of Consumer Research
Vol. 15, No. 4 (Mar., 1989), pp. 422-433
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/2489539
Page Count: 12
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We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered.
Journal of Consumer Research © 1989 Oxford University Press