You are not currently logged in.
Access JSTOR through your library or other institution:
If You Use a Screen ReaderThis content is available through Read Online (Free) program, which relies on page scans. Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
International Marketing Blunders Revisited: Some Lessons for Managers
Tevfik Dalgic and Ruud Heijblom
Journal of International Marketing
Vol. 4, No. 1 (1996), pp. 81-91
Published by: American Marketing Association
Stable URL: http://www.jstor.org/stable/25048635
Page Count: 11
You can always find the topics here!Topics: Marketing, Consumer goods industries, Subsidiary companies, Customers, Business structures, Brands, Learning, Trucking, International financial management, Literature
Were these topics helpful?See somethings inaccurate? Let us know!
Select the topics that are inaccurate.
Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
Preview not available
International marketing blunders represent avoidable mistakes made by companies in foreign markets. While there exists a well-developed literature of blunders committed abroad by firms from the United States, very few such tales have been reported from other countries. This article is a collection of new cases, compiled from a variety of sources and featuring numerous companies operating in various parts of the world. A framework for analyzing international marketing blunders is offered, along with managerial implications.
Journal of International Marketing © 1996 American Marketing Association