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Export Information Use: A Five-Country Investigation of Key Determinants

Anne L. Souchon, Adamantios Diamantopoulos, Hartmut H. Holzmüller, Catherine N. Axinn, James M. Sinkula, Heike Simmet and Geoffrey R. Durden
Journal of International Marketing
Vol. 11, No. 3 (2003), pp. 106-127
Stable URL: http://www.jstor.org/stable/25048944
Page Count: 22
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Export Information Use: A Five-Country Investigation of Key Determinants
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Abstract

Although information use is crucial for effective export decision making and ultimately export performance, most of the extant literature focuses on information acquisition rather than information use. Using data from a five-country survey of exporting firms, this study examines the impact of information-, export-, and context-specific variables on different types of export information use. The results show that the effects of these factors depend on the type of information use considered and the mode of information acquisition involved. The authors discuss implications of the findings and identify further research directions.

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