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A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States

Carl Arthur Solberg, Barbara Stöttinger and Attila Yaprak
Journal of International Marketing
Vol. 14, No. 1 (2006), pp. 23-48
Stable URL: http://www.jstor.org/stable/25049036
Page Count: 26
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States
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Abstract

In this qualitative study, the authors offer a framework through which they examine the information use, strategic approach, and managerial control behavior in the export pricing practices of 24 firms based in Austria, Norway, and the United States. They offer propositions about export pricing behavior and suggestions for empirical research in the field.

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