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The CEO and Corporate Strategy in the Eighties: Back to Basics

W. Walker Lewis
Interfaces
Vol. 14, No. 1, Strategic Management (Jan. - Feb., 1984), pp. 3-9
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/25060515
Page Count: 7
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The CEO and Corporate Strategy in the Eighties: Back to Basics
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Abstract

After 20 years of decline, US corporations need leaders who will set coherent field strategies in a return to the basics.

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