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The Corporate Strategic Planning Process
Arnoldo C. Hax and Nicolas S. Majluf
Vol. 14, No. 1, Strategic Management (Jan. - Feb., 1984), pp. 47-60
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/25060519
Page Count: 14
You can always find the topics here!Topics: Business structures, Corporate planning, Corporate strategies, Strategic planning, Corporations, Market planning, Customers, Functional strategies, Business management, Technology planning
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Described below is an approach to develop a formal corporate strategic planning process in a business firm. Three levels of planning are recognized: corporate, business, and functional. A methodology is presented suggesting the tasks that have to be performed at each level leading toward the formulation of strategies, programs, and budgets. Examples are offered to illustrate the applicability of this methodology.
Interfaces © 1984 INFORMS