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Evaluating Slot Machine Placement on the Casino Floor
Barry L. Bayus, Robert L. Banker, Shiv K. Gupta and Bradley H. Stone
Vol. 15, No. 2 (Mar. - Apr., 1985), pp. 22-32
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/25060667
Page Count: 11
You can always find the topics here!Topics: Casinos, Slot machines, Simulations, Modeling, Consumer behavior, Customers, Consumer preferences, Statistical models, Bankers, Marketing
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Gambling activities in Atlantic City have been tremendously successful; yet there is room for improvement in current planning. An effort to allocate floor space to slot machines at the Sands Hotel and Casino combines management intuition with quantitative modeling in a deterministic simulation model used in tandem with empirical data to evaluate policy.
Interfaces © 1985 INFORMS