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Becoming the Organization of the Future

Stephen H. Fuller
Journal of Business Ethics
Vol. 1, No. 2, The Bentley College Conferences (May, 1982), pp. 115-118
Published by: Springer
Stable URL: http://www.jstor.org/stable/25071318
Page Count: 4
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Becoming the Organization of the Future
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Abstract

Becoming the organization of the future is the number one challenge facing every organization. It is more important than a major technological break-through, developing a new product or implementing a successful marketing strategy. Building an organization for the future is not a side issue. We must carefully study what we do and how we do it. We must consider the human qualities that give our organizations their vitality and potential as well as considering conditions outside our organizations. The kind of organizations we want for the future must be planned now and a process established to see that it happens.

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