Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Applying Ethical Theory to Public Relations

Thomas H. Bivins
Journal of Business Ethics
Vol. 6, No. 3 (Apr., 1987), pp. 195-200
Published by: Springer
Stable URL: http://www.jstor.org/stable/25071649
Page Count: 6
  • Download ($43.95)
  • Cite this Item
Applying Ethical Theory to Public Relations
Preview not available

Abstract

There seems to be a prevailing belief among public relations professionals that ethical problems can easily be solved by either reference to a simplified code or citation of a few well-worn platitudes. However, the route to a more complete understanding of questions of ethics is circuitous and often painstaking. By applying a number of ethical theories to a public relations problem, both the skilled public relations technician and the public relations professional may arrive at similar conclusions concerning moral obligations; however, the professional is in the most favorable position to effect change.

Page Thumbnails

  • Thumbnail: Page 
[195]
    [195]
  • Thumbnail: Page 
196
    196
  • Thumbnail: Page 
197
    197
  • Thumbnail: Page 
198
    198
  • Thumbnail: Page 
199
    199
  • Thumbnail: Page 
200
    200