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Real Estate Sales Agents and the Code of Ethics: A Voice Stress Analysis

Dean E. Allmon and James Grant
Journal of Business Ethics
Vol. 9, No. 10 (Oct., 1990), pp. 807-812
Published by: Springer
Stable URL: http://www.jstor.org/stable/25072101
Page Count: 6
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Real Estate Sales Agents and the Code of Ethics: A Voice Stress Analysis
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Abstract

This study evaluates responses to the Real Estate Ethical Code. Voice Stress Analysis (VSA) is used to evaluate the responses of real estate sales people to ethically-based questions. The process and the responses given enabled the authors to gain insight into pressure-causing ethical situations and to explore new uses of VSA. Some respondents were stressed while following the ethical code guidelines. Others showed no stress about breaking the formal code. The study reaffirms that the presence of formal ethical guidelines does not assure that the rules will be willingly followed.

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