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The Influence of Non-Anonymity Deriving from Feedback of Research Results on Marketing Professionals' Research Ethics Judgements

Ishmael P. Akaah
Journal of Business Ethics
Vol. 9, No. 12 (Dec., 1990), pp. 949-959
Published by: Springer
Stable URL: http://www.jstor.org/stable/25072117
Page Count: 11
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The Influence of Non-Anonymity Deriving from Feedback of Research Results on Marketing Professionals' Research Ethics Judgements
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Abstract

The study examines, in the context of Crawford's (1970) study items, the influence of non-anonymity deriving from feedback of research results on marketing professionals' research ethics judgements, particularly that of response patterns (social desirability of responses) and item omissions. The results indicate that such non-anonymity does not significantly influence the social desirability of responses or item omissions - thus suggesting the appropriateness of its use to stimulate research ethics responses.

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