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Social Inclusion as a Marketing Ethics Correlate

Ishmael P. Akaah
Journal of Business Ethics
Vol. 11, No. 8 (Aug., 1992), pp. 599-608
Published by: Springer
Stable URL: http://www.jstor.org/stable/25072312
Page Count: 10
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Social Inclusion as a Marketing Ethics Correlate
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Abstract

The author examines, in the context of Litwin and Stringer's (1968) operationalization, the influence of social inclusion (organizational warmth and organizational identity) as a marketing ethics correlate. The results indicate that both organizational warmth and organizational identity underlie marketing professionals' ethical behavior. Furthermore, the influence pattern for each variable is consistent with a priori hypothesis.

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