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Modeling Ethical Attitudes and Behaviors under Conditions of Environmental Turbulence: The Case of South Africa

Michael H. Morris, Amy S. Marks, Jeffrey A. Allen and Newman S. Peery, Jr.
Journal of Business Ethics
Vol. 15, No. 10 (Oct., 1996), pp. 1119-1130
Published by: Springer
Stable URL: http://www.jstor.org/stable/25072836
Page Count: 12
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Modeling Ethical Attitudes and Behaviors under Conditions of Environmental Turbulence: The Case of South Africa
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Abstract

This study explores the impact of environmental turbulence on relationships between personal and organizational characteristics, personal values, ethical perceptions, and behavioral intentions. A causal model is tested using data obtained from a national sample of marketing research professionals in South Africa. The findings suggest turbulent conditions lead professionals to report stronger values and ethical norms, but less ethical behavioral intentions. Implications are drawn for organizations confronting growing turbulence in their external environments. A number of suggestions are made for ongoing research.

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