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The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables

Penny M. Simpson, Gene Brown and Robert E. Widing, II
Journal of Business Ethics
Vol. 17, No. 2 (Jan., 1998), pp. 125-136
Published by: Springer
Stable URL: http://www.jstor.org/stable/25073063
Page Count: 12
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The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables
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Abstract

This study examines the potential effects of unethically perceived advertising executions on consumer responses to the ad. The study found that the unethical perceptions of the advertisement shown significantly and negatively affected all advertising response variables examined in the study.

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