Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison

Isabelle Maignan
Journal of Business Ethics
Vol. 30, No. 1, Special Issue on International Management (Mar., 2001), pp. 57-72
Published by: Springer
Stable URL: http://www.jstor.org/stable/25074480
Page Count: 16
  • Download ($43.95)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison
Preview not available

Abstract

Based on a consumer survey conducted in France, Germany, and the U.S., the study investigates consumers' readiness to support socially responsible organizations and examines their evaluations of the economic, legal, ethical, and philanthropic responsibilities of the firm. French and German consumers appear more willing to actively support responsible businesses than their U.S. counterparts. While U.S. consumers value highly corporate economic responsibilities, French and German consumers are most concerned about businesses conforming with legal and ethical standards. These findings provide useful guidance for the efficient management of social responsibility initiatives across borders and for further academic inquiries.

Page Thumbnails

  • Thumbnail: Page 
[57]
    [57]
  • Thumbnail: Page 
58
    58
  • Thumbnail: Page 
59
    59
  • Thumbnail: Page 
60
    60
  • Thumbnail: Page 
61
    61
  • Thumbnail: Page 
62
    62
  • Thumbnail: Page 
63
    63
  • Thumbnail: Page 
64
    64
  • Thumbnail: Page 
65
    65
  • Thumbnail: Page 
66
    66
  • Thumbnail: Page 
67
    67
  • Thumbnail: Page 
68
    68
  • Thumbnail: Page 
69
    69
  • Thumbnail: Page 
70
    70
  • Thumbnail: Page 
71
    71
  • Thumbnail: Page 
72
    72