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Normative Marketing Ethics Redux, Incorporating a Reply to Smith

John F. Gaski
Journal of Business Ethics
Vol. 32, No. 1, Special Issue on Marketing Ethics (Jul., 2001), pp. 19-34
Published by: Springer
Stable URL: http://www.jstor.org/stable/25074551
Page Count: 16
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Normative Marketing Ethics Redux, Incorporating a Reply to Smith
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Abstract

Author of "Does Marketing Ethics Really Have Anything to Say? - A Critical Inventory of the Literature," responds to Smith's comment. Content is mostly of a reply orientation, targeting Smith's general and specific objections sequentially and in appropriate detail. Because Smith also introduces material not directly derived from the original Gaski article, subject matter here eventually ranges into a corresponding breadth of issues.

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