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X-Men Ethics: Using Comic Books to Teach Business Ethics

Virginia W. Gerde and R. Spencer Foster
Journal of Business Ethics
Vol. 77, No. 3 (Feb., 2008), pp. 245-258
Published by: Springer
Stable URL: http://www.jstor.org/stable/25075560
Page Count: 14
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X-Men Ethics: Using Comic Books to Teach Business Ethics
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Abstract

A modern form of narrative, comic books are used to communicate, discuss, and critique issues in business ethics and social issues in management. A description of comic books as a legitimate medium is followed by a discussion of the pedagogical uses of comic books and assessment techniques. The strengths of the pedagogy include crossing cultural barriers, understanding the complexity of individual decision-making and organizational influences, and the universality of dilemmas and values. We provide an initial source for educators on the topics, comic books, plotlines, and other commentary for consideration of use in the classroom from high school to graduate business ethics and social issues in management courses.

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