You are not currently logged in.
Access JSTOR through your library or other institution:
Does Corporate Philanthropy Exist?: Business Giving to the Arts in the U.K.
Lance Moir and Richard J. Taffler
Journal of Business Ethics
Vol. 54, No. 2 (Oct., 2004), pp. 149-161
Published by: Springer
Stable URL: http://www.jstor.org/stable/25123333
Page Count: 13
You can always find the topics here!Topics: Business structures, Philanthropy, Arts, Altruism, Social accounting, Customers, Business management, Financial accounting, Centroids, Narratives
Were these topics helpful?See something inaccurate? Let us know!
Select the topics that are inaccurate.
Preview not available
This paper addresses the question of the existence of corporate philanthropy. It proposes a framework for analysing corporate philanthropy along the dimensions of business/society interest and primary/secondary stakeholder focus. The framework is then applied in order to understand business involvement with the arts in the U.K. A unique dataset of 60 texts which describe different firms' involvement with the Arts is analysed using formal content analysis to uncover the motivations for business involvement. Cluster analysis is then used in order to identify motivational groupings. Two broad types of involvement are identified - advertisers and legitimators. Only in one case of the 60 is there the potential to observe pure altruism. The contribution of this paper is twofold. First, it provides a clear framework to understand the motivations for corporate giving and applies this using empirical data. Secondly, this research finds little evidence, if at all, of corporate philanthropy in the context of firms giving to the Arts in the U.K.
Journal of Business Ethics © 2004 Springer