Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

Reconceptualizing and Managing Reputation Risk in the Knowledge Economy: Toward Reputable Action

Susan V. Scott and Geoff Walsham
Organization Science
Vol. 16, No. 3 (May - Jun., 2005), pp. 308-322
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/25145969
Page Count: 15
  • Download ($30.00)
  • Cite this Item
Reconceptualizing and Managing Reputation Risk in the Knowledge Economy: Toward Reputable Action
Preview not available

Abstract

Globalizing knowledge economies foster conditions that intensify the role and value of organizational reputation risk. In an enterprise-focused era, reputation is a key strategic construct that can act as a boundary object linking communities within and between organizations. Yet approaches to its management tend to be reactive and remain under the hold of industrial society principles. Definitions of reputation risk in the existing literature and the business community have a tendency to be static and asset oriented. We suggest that this contrasts sharply with insights on the social construction of knowledge that inform recent risk studies. Drawing on this critique, we argue that the ambivalence engendered by on-going processes of definition (responsibilities, boundaries, fact construction) characterizing the knowledge society demands a reconceptualization of reputation risk. We propose a reconceptualization of reputation risk that not only incorporates a more sophisticated view of reputation, but also acknowledges the role that risk and trust relations can play in its constitution. In addition to contributing to the theoretical development of reputation risk in the organization studies literature, we develop the notion of reputable action as a guiding principle for realizing active trust development in the practical management of reputation risk.

Page Thumbnails

  • Thumbnail: Page 
308
    308
  • Thumbnail: Page 
309
    309
  • Thumbnail: Page 
310
    310
  • Thumbnail: Page 
311
    311
  • Thumbnail: Page 
312
    312
  • Thumbnail: Page 
313
    313
  • Thumbnail: Page 
314
    314
  • Thumbnail: Page 
315
    315
  • Thumbnail: Page 
316
    316
  • Thumbnail: Page 
317
    317
  • Thumbnail: Page 
318
    318
  • Thumbnail: Page 
319
    319
  • Thumbnail: Page 
320
    320
  • Thumbnail: Page 
321
    321
  • Thumbnail: Page 
322
    322