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An Evaluation of the Need for New Information Technology to Support Branch Operations

Robert J. Campbell
The Journal of Risk and Insurance
Vol. 45, No. 3 (Sep., 1978), pp. 401-412
DOI: 10.2307/251764
Stable URL: http://www.jstor.org/stable/251764
Page Count: 12
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
An Evaluation of the Need for New Information Technology to Support Branch Operations
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Abstract

The study focuses on the improvements in planning effectiveness and information selection that may result from a change in information processing technology at the middle management level. The subjects selected for inclusion in this study are branch managers and insurance executives from eight of the largest property-liability insurers. Participants were asked to work with and evaluate the comparative benefits of two information sources, one representing current practice and the other representing new information technology. The latter information system utilized a computer terminal and interactive data accessing and forecasting routines.

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