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Variable Life Insurance in the Netherlands. A Case Study
Jacobus T. Severiens and Mark R. Greene
The Journal of Risk and Insurance
Vol. 41, No. 3 (Sep., 1974), pp. 511-521
Published by: American Risk and Insurance Association
Stable URL: http://www.jstor.org/stable/252052
Page Count: 11
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Reacting to the increasing fear of inflation in the United States, the U.S. life insurance industry is about to start selling a new product-variable life insurance. The variable life insurance designs which have been discussed so far suggest that the new policies will be fairly complex, and may be hard to promote in spite of the need for inflation protection. Variable life contracts have been offered in the Netherlands since 1966, and the market acceptance of the product appears to be limited. Four major reasons are offered to account for the poor acceptance of variable life insurance in the Netherlands: (1) Lack of promotion by sales agents, (2) Investment growth which was only average, (3) Existence of a somewhat limited market for the contract, and (4) Inadequate profit margins on variable life policies. Guidelines are offered, based upon the Dutch experience, for U.S. insurers selling variable life insurance policies.
The Journal of Risk and Insurance © 1974 American Risk and Insurance Association