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A Model of Primary Voter Behavior
Bruce I. Newman and Jagdish N. Sheth
Journal of Consumer Research
Vol. 12, No. 2 (Sep., 1985), pp. 178-187
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/254350
Page Count: 10
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This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory and predictive power of the model to models that use demographic and political involvement data.
Journal of Consumer Research © 1985 Oxford University Press