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A Model of Primary Voter Behavior

Bruce I. Newman and Jagdish N. Sheth
Journal of Consumer Research
Vol. 12, No. 2 (Sep., 1985), pp. 178-187
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/254350
Page Count: 10
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Since scans are not currently available to screen readers, please contact JSTOR User Support for access. We'll provide a PDF copy for your screen reader.
A Model of Primary Voter Behavior
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Abstract

This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory and predictive power of the model to models that use demographic and political involvement data.

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