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Materialism: Trait Aspects of Living in the Material World

Russell W. Belk
Journal of Consumer Research
Vol. 12, No. 3 (Dec., 1985), pp. 265-280
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/254373
Page Count: 16
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Materialism: Trait Aspects of Living in the Material World
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Abstract

The relevance of materialism to consumer behavior is discussed. Materialism is advanced as a critical but neglected macro consumer-behavior issue. Measures for materialism and three subtraits-envy, nongenerosity, and possessiveness-are presented and tested. The subtraits are compared over three generations of consumers from the same families, and measure validity is further explored via responses to a sentence completion task. Based on these results, a call is made for research into related macro consumer-behavior issues.

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