Access

You are not currently logged in.

Access your personal account or get JSTOR access through your library or other institution:

login

Log in to your personal account or through your institution.

If you need an accessible version of this item please contact JSTOR User Support

The Discursive Construction of Gender in Contemporary Management Literature

Elisabeth K. Kelan
Journal of Business Ethics
Vol. 81, No. 2 (Aug., 2008), pp. 427-445
Published by: Springer
Stable URL: http://www.jstor.org/stable/25482224
Page Count: 19
  • Download ($43.95)
  • Cite this Item
If you need an accessible version of this item please contact JSTOR User Support
The Discursive Construction of Gender in Contemporary Management Literature
Preview not available

Abstract

This article analyses how the new type of worker is constructed in respect to gender in current management literature. It contributes to the increasing body of work in organisational theory and business ethics which interrogates management texts by analysing textual representations of gender. A discourse analysis of six texts reveals three inter-connected yet distinct ways in which gender is talked about. First, the awareness discourse attempts to be inclusive of gender yet reiterates stereotypes in its portrayal of women. Second, within the individualisation discourse, formerly discriminatory elements of gender lose their importance but a gender dimension reappears within the idea of 'Brand You'. Third, in the new ideal discourse, women are constructed as ideal workers of the future. The article argues that there is little space within this web of discourses for an awareness of the continued inequalities experienced by women in relation to men to be voiced and that this rhetorical aporia contributes to a 'post-feminist' climate.

Page Thumbnails

  • Thumbnail: Page 
[427]
    [427]
  • Thumbnail: Page 
428
    428
  • Thumbnail: Page 
429
    429
  • Thumbnail: Page 
430
    430
  • Thumbnail: Page 
431
    431
  • Thumbnail: Page 
432
    432
  • Thumbnail: Page 
433
    433
  • Thumbnail: Page 
434
    434
  • Thumbnail: Page 
435
    435
  • Thumbnail: Page 
436
    436
  • Thumbnail: Page 
437
    437
  • Thumbnail: Page 
438
    438
  • Thumbnail: Page 
439
    439
  • Thumbnail: Page 
440
    440
  • Thumbnail: Page 
441
    441
  • Thumbnail: Page 
442
    442
  • Thumbnail: Page 
443
    443
  • Thumbnail: Page 
444
    444
  • Thumbnail: Page 
445
    445