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The Driver of Green Innovation and Green Image: Green Core Competence
Journal of Business Ethics
Vol. 81, No. 3 (Sep., 2008), pp. 531-543
Published by: Springer
Stable URL: http://www.jstor.org/stable/25482233
Page Count: 13
You can always find the topics here!Topics: Business innovation, Environmental management, Green businesses, Environmentalism, Environmentally sensitive products, Product innovation, Technological innovation, Green marketing, Sustainable development, Environmental regulation
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This study proposed a novel construct - green core competence - to explore its positive effects on green innovation and green images of firms. The results showed that green core competences of firms were positively correlated to their green innovation performance and green images. In addition, this research also verified two types of green innovation performance had partial mediation effects between green core competences and green images of firms. Therefore, investment in the development of green core competence was helpful to businesses for the enhancement of their green innovation and green images. Furthermore, this study found that green core competence, two types of green innovation performance, and green images of medium & small enterprises (SMEs) were all significantly less than those of large enterprises in the information and electronics industry in Taiwan. Therefore, there was the advantage of firm size for the green core competence in this industry, and it was imperative for SMEs to develop and create their green core competences to strengthen their green innovation performance, and green images.
Journal of Business Ethics © 2008 Springer