Access

You are not currently logged in.

Access JSTOR through your library or other institution:

login

Log in through your institution.

Optimal Advertising Policy under Dynamic Conditions

Marc Nerlove and Kenneth J. Arrow
Economica
New Series, Vol. 29, No. 114 (May, 1962), pp. 129-142
DOI: 10.2307/2551549
Stable URL: http://www.jstor.org/stable/2551549
Page Count: 14
  • Download ($43.00)
  • Subscribe ($19.50)
  • Cite this Item
Optimal Advertising Policy under Dynamic Conditions
Preview not available

Page Thumbnails

  • Thumbnail: Page 
129
    129
  • Thumbnail: Page 
130
    130
  • Thumbnail: Page 
131
    131
  • Thumbnail: Page 
132
    132
  • Thumbnail: Page 
133
    133
  • Thumbnail: Page 
134
    134
  • Thumbnail: Page 
135
    135
  • Thumbnail: Page 
136
    136
  • Thumbnail: Page 
137
    137
  • Thumbnail: Page 
138
    138
  • Thumbnail: Page 
139
    139
  • Thumbnail: Page 
140
    140
  • Thumbnail: Page 
141
    141
  • Thumbnail: Page 
142
    142