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Optimal Advertising Policy under Dynamic Conditions
Marc Nerlove and Kenneth J. Arrow
New Series, Vol. 29, No. 114 (May, 1962), pp. 129-142
Published by: Wiley on behalf of The London School of Economics and Political Science and The Suntory and Toyota International Centres for Economics and Related Disciplines
Stable URL: http://www.jstor.org/stable/2551549
Page Count: 14