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Optimal Advertising Policy under Dynamic Conditions

Marc Nerlove and Kenneth J. Arrow
Economica
New Series, Vol. 29, No. 114 (May, 1962), pp. 129-142
DOI: 10.2307/2551549
Stable URL: http://www.jstor.org/stable/2551549
Page Count: 14
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Optimal Advertising Policy under Dynamic Conditions
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