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Behavior Modification in Quality Control

Everett E. Adam, Jr.
The Academy of Management Journal
Vol. 18, No. 4 (Dec., 1975), pp. 662-679
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/255370
Page Count: 18
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Behavior Modification in Quality Control
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Abstract

Combined attitude change and operant conditioning procedures to improve operative worker performance were investigated. Results indicate no attitude change, no quality change, quantity improvement, and cost reduction. Based on this study, it is concluded that operant conditioning procedures did not provide an alternative to Zero Defects type quality motivation programs.

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