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Corporate Contributions: Altruistic or For-Profit?

Louis W. Fry, Gerald D. Keim and Roger E. Meiners
The Academy of Management Journal
Vol. 25, No. 1 (Mar., 1982), pp. 94-106
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/256026
Page Count: 13
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Corporate Contributions: Altruistic or For-Profit?
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Abstract

Existing literature has focused on three rationales for corporate philanthropy: through-the-firm giving, corporate statesmanship, and profit motivated giving. The profit motivation argument was examined by determining the relationship between giving and advertising expenditures. The results indicate that contributions are motivated by profit considerations that influence both advertising expenditures and corporate giving.

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