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Journal Article

Native Broadcasting in Canada

Robert Rupert
Anthropologica
New Series, Vol. 25, No. 1, Journalistes amérindiens: études sur le travail d'une minorité professionnelle / Native North Americans and the Media: Studies in Minority Journalism (1983), pp. 53-61
DOI: 10.2307/25605110
Stable URL: http://www.jstor.org/stable/25605110
Page Count: 9
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Native Broadcasting in Canada
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Abstract

Cet article étudie les tentatives récentes pour créer des postes de radio-diffusion et de télé-diffusion autochtones au Canada. Les émissions de "trail" et la radio communautaire fournissent le modèle initial. Le Programme d'accès aux émissions pour les autochtones du nord (NNBAP—Northern Native Broadcast Access Program) subventionné par le Secrétariat d'Etat, favorise des améliorations. Durant les dernières années, les annonceurs autochtones ont fait preuve d'initiative et ont réussi à relever le défi que présente la discussion des problèmes autochtones pour un auditoire autochtone habitué à la programmation commerciale, axée sur le divertissement, en provenance des Etats-Unis et des régions méridionales du Canada. /// This article examines recent efforts to create native radio and television stations in Canada. In the beginning, trail and community radio provided the initial model for native Canadian broadcasting. Eventually, the Northern Native Broadcast Access Program, sponsored by the Native Citizens Directorate of the Secretary of State, led to further developments. In the last few years, native Canadian broadcasters have created many innovations and have successfully confronted the challenge of presenting serious discussions of native issues to a native audience which was previously accustomed to commercial, light-entertainment programing from southern Canada and the United States.

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