Corporate-Level Strategy, Business-Level Strategy, and Firm Performance

Donald W. Beard and Gregory G. Dess
The Academy of Management Journal
Vol. 24, No. 4 (Dec., 1981), pp. 663-688
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/256169
Page Count: 26
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Corporate-Level Strategy, Business-Level Strategy, and Firm Performance
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Abstract

Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intraindustry variation, respectively. Variables representing both levels of strategy are used in a regression model to explain variation in firm profit performance. Both kinds of variable are found to be significant in explaining variation in firm profitability.

Notes and References

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