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The Escalation of Commitment to a Course of Action
Barry M. Staw
The Academy of Management Review
Vol. 6, No. 4 (Oct., 1981), pp. 577-587
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/257636
Page Count: 11
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There are many instances in which individuals can become locked into a costly course of action. Because it is often possible for persons who have suffered a setback to recoup their losses through an even greater commitment of resources to the same course of action, a cycle of escalating commitment can be produced. In this paper, I review recent research on the escalation of commitment and try to integrate its complex and often conflicting determinants.
The Academy of Management Review © 1981 Academy of Management