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Journal Article

The 1964 Attitude Consistency Leap Reconsidered

Gregory G. Brunk
Political Methodology
Vol. 5, No. 3 (1978), pp. 347-359
Stable URL: http://www.jstor.org/stable/25791542
Page Count: 13
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The 1964 Attitude Consistency Leap Reconsidered
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Abstract

This article presents quasi-experimental data challenging The Changing American Voter's conclusion that electorate attitude consistency increased substantially between 1960 and 1964. Random application of the 1960 and 1964 sets of Survey Research Center interviews clearly shows the 1964 format produces a dramatically higher level of apparent attitude consistency.

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