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The 1964 Attitude Consistency Leap Reconsidered
Gregory G. Brunk
Vol. 5, No. 3 (1978), pp. 347-359
Stable URL: http://www.jstor.org/stable/25791542
Page Count: 13
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This article presents quasi-experimental data challenging The Changing American Voter's conclusion that electorate attitude consistency increased substantially between 1960 and 1964. Random application of the 1960 and 1964 sets of Survey Research Center interviews clearly shows the 1964 format produces a dramatically higher level of apparent attitude consistency.
Political Methodology © 1978 Society for Political Methodology