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Taxonomic Mental Models in Competitor Definition
Joseph F. Porac and Howard Thomas
The Academy of Management Review
Vol. 15, No. 2 (Apr., 1990), pp. 224-240
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/258155
Page Count: 17
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In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.
The Academy of Management Review © 1990 Academy of Management