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Review

Reviewed Work: Principles and Practice of Marketing. by John Frain
Review by: Claire H. Capon
The Journal of the Operational Research Society
Vol. 39, No. 6 (Jun., 1988), pp. 611-612
DOI: 10.2307/2582868
Stable URL: http://www.jstor.org/stable/2582868
Page Count: 2
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