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The Impact of Identity Orientation on Individual and Organizational Outcomes in Demographically Diverse Settings

Shelley Brickson
The Academy of Management Review
Vol. 25, No. 1 (Jan., 2000), pp. 82-101
Published by: Academy of Management
Stable URL: http://www.jstor.org/stable/259264
Page Count: 20
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The Impact of Identity Orientation on Individual and Organizational Outcomes in Demographically Diverse Settings
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Abstract

Our present understanding of identification processes poses a serious limitation to diversity research. In this article I present a preliminary model explicating how organizational, task, and reward structures affect the activation of members' personal, relational, and collective identity orientations. I further outline the manner in which the identity orientations of majority and minority individuals link to cognition, affect, and behavior of members of each group, as well as to diversity-related organizational outcomes. Activating a relational identity orientation may promote benefits and inhibit disadvantages associated with diversity. I also discuss apparent theoretical and practical contributions of the model.

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