You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
The Quantitative Approach to Marketing-A Selected Bibliography (1966-1971)
R. W. Fisher and M. Hirst
Vol. 19, No. 8, Application Series (Apr., 1973), p. 967
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/2629128
Page Count: 1