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Journal Article

The Quantitative Approach to Marketing-A Selected Bibliography (1966-1971)

R. W. Fisher and M. Hirst
Management Science
Vol. 19, No. 8, Application Series (Apr., 1973), p. 967
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/2629128
Page Count: 1

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Topics: Bibliographies, Marketing
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