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Developing a Global Diversification Measure
W. Chan Kim
Vol. 35, No. 3 (Mar., 1989), pp. 376-383
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/2631980
Page Count: 8
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Previous measures, focusing on either the international market or product dimension of corporate diversification, have been unsatisfactory for analyzing global diversification since both dimensions constitute important elements of a firm's global diversification strategy. This study constructs a measure in which both dimensions can be captured, allowing business strategy researchers to examine corporate diversification in the global context. In accomplishing this task, this study extends the Jacquemin-Berry entropy diversification measure to the global horizon.
Management Science © 1989 INFORMS