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Lead User Analyses for the Development of New Industrial Products

Glen L. Urban and Eric von Hippel
Management Science
Vol. 34, No. 5 (May, 1988), pp. 569-582
Published by: INFORMS
Stable URL: http://www.jstor.org/stable/2632079
Page Count: 14
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Lead User Analyses for the Development of New Industrial Products
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Abstract

Recently, a "lead user" concept has been proposed for new product development in fields subject to rapid change (von Hippel 1986). In this paper we integrate market research within this lead user methodology and report a test of it in the rapidly evolving field of computer-aided systems for the design of printed circuit boards (PC-CAD). In the test, lead users were successfully identified and proved to have unique and useful data regarding both new product needs and solutions responsive to those needs. New product concepts generated on the basis of lead user data were found to be strongly preferred by a representative sample of PC-CAD users. We discuss strengths and weaknesses of this first empirical test of the lead user methodology, and suggest directions for future research.

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