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Attitude Polls-Servants or Masters?
Edward L. Bernays
The Public Opinion Quarterly
Vol. 9, No. 3 (Autumn, 1945), pp. 264-268b
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2745378
Page Count: 9
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"We Are no longer led by men. We are led around by the polls," says this vigorous criticism of opinion polls by a man whose career has been spectacular with success in studying and making public opinion. Edward L. Bernays goes on to recommend two steps to check what he considers a possible menace to the democratic process. Of course, some of the POQ Editors dissent with equal vigor, and the next issue of the Quarterly will discuss the question further.
The Public Opinion Quarterly © 1945 American Association for Public Opinion Research