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Journal Article

Attitude Polls-Servants or Masters?

Edward L. Bernays
The Public Opinion Quarterly
Vol. 9, No. 3 (Autumn, 1945), pp. 264-268b
Stable URL: http://www.jstor.org/stable/2745378
Page Count: 9
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Attitude Polls-Servants or Masters?
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Abstract

"We Are no longer led by men. We are led around by the polls," says this vigorous criticism of opinion polls by a man whose career has been spectacular with success in studying and making public opinion. Edward L. Bernays goes on to recommend two steps to check what he considers a possible menace to the democratic process. Of course, some of the POQ Editors dissent with equal vigor, and the next issue of the Quarterly will discuss the question further.

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