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Polling Lessons from the 1944 Election

Edward G. Benson, Cyrus C. Young and Clyde A. Syze
The Public Opinion Quarterly
Vol. 9, No. 4 (Winter, 1945-1946), pp. 467-484
Stable URL: http://www.jstor.org/stable/2745561
Page Count: 18
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Polling Lessons from the 1944 Election
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Abstract

The Presidential Election of 1944 was an opinion research man's paradise and hell. Never were there more unusual situations to study; never were there more pits to tumble into. The American Institute of Public Opinion, like the other polling organizations, naturally tried to learn as much as it cout from '44 to use in the elections ahead. Its experience in connection with are sampling, the secret ballot, and turnout study is presented here as a possible aid to further research.

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