You are not currently logged in.
Access your personal account or get JSTOR access through your library or other institution:
The Use of Public Opinion Polls by Political Party Organizations
Lewis Anthony Dexter
The Public Opinion Quarterly
Vol. 18, No. 1 (Spring, 1954), pp. 53-61
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2745828
Page Count: 9
Preview not available
Although political organizations make use of published polls, the material is frequently of only limited use to them. In this paper the author describes the kind of information which a campaign organization needs, makes several proposals to existing polling organizations, and describes the kind of poll a political party could profitably commission.
The Public Opinion Quarterly © 1954 American Association for Public Opinion Research