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The Use of Public Opinion Polls by Political Party Organizations

Lewis Anthony Dexter
The Public Opinion Quarterly
Vol. 18, No. 1 (Spring, 1954), pp. 53-61
Stable URL: http://www.jstor.org/stable/2745828
Page Count: 9
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The Use of Public Opinion Polls by Political Party Organizations
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Abstract

Although political organizations make use of published polls, the material is frequently of only limited use to them. In this paper the author describes the kind of information which a campaign organization needs, makes several proposals to existing polling organizations, and describes the kind of poll a political party could profitably commission.

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