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Why an Order Effect
Sam L. Becker
The Public Opinion Quarterly
Vol. 18, No. 3 (Autumn, 1954), pp. 271-278
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2745985
Page Count: 8
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The author of this article contends that determining the effect of position on an item in a check-list question is much more complicated than is ordinarily assumed. Among the factors which he thinks must be considered are; the setting of the interview, the length of the list, and the length of the questionnaire.
The Public Opinion Quarterly © 1954 American Association for Public Opinion Research