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Homeostatic Theory in Attitude Change
Nathan Maccoby and Eleanor E. Maccoby
The Public Opinion Quarterly
Vol. 25, No. 4 (Winter, 1961), pp. 538-545
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2746289
Page Count: 8
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The theory of attitude change in recent years has given particular attention to processes involving the re-establishment of equilibrium. Here is a masterful summary and critique of these theoretical developments which was read at the annual conference of the American Association for Public Opinion Research in Berkeley, California, on May 5, 1961.
The Public Opinion Quarterly © 1961 American Association for Public Opinion Research