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Homeostatic Theory in Attitude Change

Nathan Maccoby and Eleanor E. Maccoby
The Public Opinion Quarterly
Vol. 25, No. 4 (Winter, 1961), pp. 538-545
Stable URL: http://www.jstor.org/stable/2746289
Page Count: 8
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Homeostatic Theory in Attitude Change
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Abstract

The theory of attitude change in recent years has given particular attention to processes involving the re-establishment of equilibrium. Here is a masterful summary and critique of these theoretical developments which was read at the annual conference of the American Association for Public Opinion Research in Berkeley, California, on May 5, 1961.

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