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The Impact of A Radio Program on Adolescents
The Public Opinion Quarterly
Vol. 19, No. 2 (Summer, 1955), pp. 184-194
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2746499
Page Count: 11
You can always find the topics here!Topics: Adolescents, Television programs, High school students, Questionnaires, High schools, Friendship, Radio programs, Parents, Broadcasting industry, Public opinion
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This article is the result of a study of the effects of a radio and television program designed for an adolescent audience. The findings contribute to our understanding of the acceptability of advice by adolescents when received from an anonymous agent rather than from the individuals in the adolescents' primary group, the effectiveness of a mass medium program as a socializing agent, and whether such a program can supplement the prestige and authority of a primary group.
The Public Opinion Quarterly © 1955 American Association for Public Opinion Research