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Stereotyping as a Process
Richard F. Carter
The Public Opinion Quarterly
Vol. 26, No. 1 (Spring, 1962), pp. 77-91
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2747080
Page Count: 15
You can always find the topics here!Topics: Stereotypes, Political debate, Political candidates, Public opinion, Image processing, Mental stimulation, Political campaigns, Persona, Psychological assessment, Political parties
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The forming, fixing, and transmission of images are basic processes in communication. Communication theory has approached them in various ways. Here isan approach emphasizing the process of stereotype formation.
The Public Opinion Quarterly © 1962 American Association for Public Opinion Research