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Access to Social Science Data in Commercial Communications Reports

Charles R. Wright
The Public Opinion Quarterly
Vol. 28, No. 4 (Winter, 1964), pp. 573-583
Stable URL: http://www.jstor.org/stable/2747248
Page Count: 11
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Access to Social Science Data in Commercial Communications Reports
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Abstract

Important social science data are obtained by research organizations in studies conducted for their clients, yet only a mere trickle is published. Here is a report on an effort to discover what is available and how readily it can be utilized for more general social science research purposes.

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