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The Agenda-Setting Function of Mass Media

Maxwell E. McCombs and Donald L. Shaw
The Public Opinion Quarterly
Vol. 36, No. 2 (Summer, 1972), pp. 176-187
Stable URL: http://www.jstor.org/stable/2747787
Page Count: 12
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The Agenda-Setting Function of Mass Media
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Abstract

In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the impirtant issues-that is, the media may set the "agenda" of the compaign.

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