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Consistency and the Persistence of Ideology: Some Experimental Results

Steven R. Brown
The Public Opinion Quarterly
Vol. 34, No. 1 (Spring, 1970), pp. 60-68
Stable URL: http://www.jstor.org/stable/2747883
Page Count: 9
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Consistency and the Persistence of Ideology: Some Experimental Results
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Abstract

Is ideology the exclusive property of an "articulate elite," or are we all ideologists in one way or another? Professor Brown's experimental test of these alternative positions indicates that belief structure persists among the "inarticulate mass" just as it does among his more articulate subjects, and he concludes that the conflicting findings reported by other investigators result from the particular, in his view restrictive, definition of ideology they employ.

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