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What Kinds of Attitude Measures Are Predictive of Behavior?
The Public Opinion Quarterly
Vol. 35, No. 3 (Autumn, 1971), pp. 327-334
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2747926
Page Count: 8
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This article analyzes the conditions common to three types of situations in which the correlations between verbally expressed attitudes about behavior and the behavior itself are likely to be high. The author suggests, in addition, that attitudes may have predictable relationships to behavior only in situationswhich are "highly institutionalized or routinized," and that they may have little predictive value in more loosely structured situations.
The Public Opinion Quarterly © 1971 American Association for Public Opinion Research