You are not currently logged in.
Access JSTOR through your library or other institution:
Strong Arguments and Weak Evidence: The Open/Closed Questioning Controversy of the 1940s
Jean M. Converse
The Public Opinion Quarterly
Vol. 48, No. 1 (Spring, 1984), pp. 267-282
Published by: Oxford University Press on behalf of the American Association for Public Opinion Research
Stable URL: http://www.jstor.org/stable/2748623
Page Count: 16
You can always find the topics here!Topics: Public opinion, War, Polls, Opinion polls, Social sciences, Questionnaires, Depth interviews, Social surveys, Attitude surveys, Survey methods
Were these topics helpful?See somethings inaccurate? Let us know!
Select the topics that are inaccurate.
Preview not available
The debate on open/closed survey questioning and interviewing took shape in an organizational competition between groups of commercial and academic researchers working in the federal government during World War II. The controversy hardened differences between pollsters and certain academic social scientists without bringing experimental evidence to bear on the issues. Open questioning has yielded over the years to the dominance of closed questioning, in response to in-house experience with questions and the relentless rise in survey costs, not from methodological research of any scope. The questioning controversy, shaped in good part by ideologies about research, has remained largely untouched by research.
The Public Opinion Quarterly © 1984 American Association for Public Opinion Research